When Traffic and Twitter Collide

I think it is generally understood that social media is a great tool to, not only keep up with friends and family, but to talk to people from all over the world.  What may not be as well known is using social media as a place to vent frustrations. As the Social Media Marketing Manager for BRIGHTdriver, I’ve been able to take advantage of both these facets of social media, specifically on Twitter. I’ve never been more aware of all the real time traffic around the world. I’ve also never realized how painful it can be to sit in traffic and that many people tweet as a way of escaping it....

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