Wow! The things that people do while driving.

Over the last week I’ve been popping up on different parts of Boston’s highway system to survey the traffic and share the BRIGHTdriver story. My first observation is that the traffic is terrible. Whether its the stretch of 93S coming through Boston or inbound on the Mass Pike; cars move at a snail’s pace. However,  If anyone ever needs a pick-me-up in the morning I recommend heading to your local overpass and start waving at drivers in traffic. Many folks, whose eyes have glazed over with boredom are thrilled to have something else to look at other than the dirty bumper of the car in...

read more

First Review: Whats it like using BRIGHTdriver?

Many folks ask whats it like using BRIGHTdriver? We’ll here is your first look! Melissa from Pennsylvania is an early tester of BRIGHTdriver through several iterations of our product. Here is the experience in her own words. Thanks for sharing Melissa! I have really enjoyed playing BRIGHTdriver!  I felt safe using it in the car, and did not find it distracting because it gives you lots of time to respond, it’s easy to pause, and it responds mostly to audio cues.  I think the voice of Holly is friendly without being overbearing.  The sound was clear, sometimes we plugged it into...

read more

Getting into the Game on your Commute

What are your favorite games and why? Is it Angry Birds, Foursquare? Games are more than leveling up and receiving badges, which is why the world spends 3 billion hours a week playing games! A well designed game, digital or not, football, squash, chess, World of Warcraft, or Words with Friends, can fulfill real human needs. Social scientist and game designer, Jane McGonigal describes some of these rewards as the ability to connect socially, to be productive, and experience the chance of being successful. BRIGHTdriver is bringing the same excitement and experience of the best games to the car...

read more

Having Fun on Your Drive

This is part 3 in a series and builds on the thesis that games for the car are a way to eliminate boredom of the daily drive…. But wait, that’s nuts, a game that you play on your smartphone while driving? The notion, conjures up, a teen driver barreling down the road while playing Angry Birds or worse, this cartoon. NO! Our games are all AUDIO and are no more dangerous than your trusty radio or books-on-tape. And beside, do you know what’s most dangerous about commuting? BOREDOM. Texting, phone calls, even radio are merely symptoms of a larger, lurking issue with driving, that is...

read more

Beating the Commute

How do you beat the boredom of a daily commute?  NPR? Been there. Makes you think you are being smart, but it can be as repetitive as the road. When its pledge-drive week at NPR, its like salt in the wound of commuters everywhere. SiriusXM?-tedious. Texting and emails -so tempting, but given my phone call experience I steered away from those activities.  I heard of all the Prius drivers turning their drives into a game to save gas , but my ride, a 2005 Audi mind you, did not have the technology for it. Games for the car-now that’s a good idea. Not the old, “I spy” games-or Angry Birds...

read more